BIO: Gregory T. Baranco

Gregory Baranco was a founding member of the General Motors Minority Dealer Association and the General Motors Minority Dealer Advisory Council, serving as the first President and/or Chair of both organizations.  As a result of his leadership, he was awarded the General Motors Minority Dealer Association’s “Trailblazer” award in 1995.  Mr. Baranco was also an original member of the National Association of Minority Automobile Dealers (NAMAD) and served on the board for fifteen years. At the 2010 NAMAD annual meeting, Mr. Baranco was awarded the “Lifetime Achievement Award” in recognition of his significant contributions to the automotive industry and for his spirit of diversity and inclusion.  He was a founding member of the Saturn Planning and Development Council from 1986-1992.  He served as President (1985) of the Metropolitan Atlanta Automobile Dealers Association, during which time he instituted a scholarship program for vocationally talented students seeking careers in the automotive field.

Mr. Baranco is actively involved in his community.  As the Founding Chairman of the Board of First Southern Bank in Lithonia, Georgia, he negotiated a merger with Citizens Trust Bank of Atlanta, Georgia.  This merger made the new Citizens Trust Bank the third largest minority bank in the U.S.  He currently serves on the following boards; The Carter Center Board of Councilors and the Dekalb County Development Authority.  He has served as Trustee for Morehouse School of Medicine, Berry College, the Southern University College of Business Board of Visitors, Kaiser Permanente Foundation Health Plan of Georgia and as past Chairman of Atlanta Life Insurance Company.

Mr. Baranco has served as a business mentor to students from Howard University, Clark Atlanta University, Spelman College and Southern University.  He is a member of One Hundred Black Men of Dekalb County, the United Way and the Dekalb County Task Force on Efficiency in Government.  He has received recognition for his contributions to the Metropolitan Atlanta Red Cross, the Dekalb Council for the Arts, the United Negro College Fund, St. Joseph’s Hospital and the Dekalb County Board of Education.  Mr. Baranco is married to Attorney Juanita Powell Baranco and they have four children.

Mr. Baranco was featured in Session 20 of the 24HourMBA, “Creating 5 Star Customer Service”. He taught the students how to turn their customers into ambassadors for their companies. He will also show you how to exceed your customer’s expectations.